{"id":29987,"date":"2022-01-31T17:56:53","date_gmt":"2022-01-31T17:56:53","guid":{"rendered":"https:\/\/www.salas.plus\/?p=29987"},"modified":"2026-03-30T07:28:48","modified_gmt":"2026-03-30T07:28:48","slug":"iniciem-la-celebracio-del-nostre-30-aniversari","status":"publish","type":"post","link":"https:\/\/www.salas.plus\/ca\/iniciem-la-celebracio-del-nostre-30-aniversari\/","title":{"rendered":"Iniciem la celebraci\u00f3 del nostre 30 aniversari"},"content":{"rendered":"<p><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-one-full fusion-column-first fusion-column-last\" style=\"--awb-bg-size:cover;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-column-wrapper-legacy\"><div class=\"fusion-text fusion-text-1\" style=\"--awb-text-transform:none;\"><h2><strong>Iniciem la celebraci\u00f3 del nostre 30 aniversari<\/strong><\/h2>\n<\/div><div class=\"fusion-text fusion-text-2\" style=\"--awb-text-transform:none;\"><h3><strong>Vam n\u00e9ixer el 1992 a Sabadell amb vocaci\u00f3 de facilitar l&#8217;acc\u00e9s a l&#8217;habitatge<\/strong><\/h3>\n<\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-2 nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-1 fusion_builder_column_1_1 1_1 fusion-one-full fusion-column-first fusion-column-last\" style=\"--awb-bg-size:cover;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-column-wrapper-legacy\"><div class=\"fusion-video fusion-youtube\" style=\"--awb-max-width:854px;--awb-max-height:480px;\"><div class=\"video-shortcode\"><div class=\"fluid-width-video-wrapper\" style=\"padding-top:56.21%;\" ><iframe title=\"YouTube video player 1\" src=\"https:\/\/www.youtube.com\/embed\/nENg0VVsWDQ?wmode=transparent&autoplay=0\" width=\"854\" height=\"480\" allowfullscreen allow=\"autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture;\"><\/iframe><\/div><\/div><\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-3 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-margin-top:20px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1248px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-2 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-3\" style=\"--awb-text-transform:none;\"><p>Aquest <strong>2022 complim els nostres primers 30 anys de vida<\/strong> i, per a commemorar-ho, hem llan\u00e7at una campanya que t\u00e9 com a objectiu difondre la hist\u00f2ria de l&#8217;empresa i acostar al p\u00fablic general la tasca de les persones que formem SALAS i que durant aquestes tres d\u00e8cades hem treballat i continuem <strong>treballant per a fer possible l&#8217;acc\u00e9s a l&#8217;habitatge.<\/strong><\/p>\n<p>I \u00e9s que, tal com destaca <strong>Pere Esteve Sala, fundador i president,<\/strong> va ser precisament aquest l&#8217;objectiu que el va portar a fundar la companyia al 1992. \u201cSALAS es va crear com una gestora <strong>perqu\u00e8 vaig veure les dificultats que tenien els ciutadans, i especialment els joves, per a poder accedir a un habitatge<\/strong>\u201d, assenyala Esteve, arquitecte t\u00e8cnic de professi\u00f3 i protagonista del primer v\u00eddeo que hem dif\u00f3s a trav\u00e9s dels nostres canals.<\/p>\n<h3><strong>De la promoci\u00f3 social a l&#8217;expansi\u00f3 empresarial<\/strong><\/h3>\n<p>En aquesta pe\u00e7a, Esteve repassa la traject\u00f2ria de la companyia que, des de la nostra <strong>seu a Sabadell (Barcelona)<\/strong>, va comen\u00e7ar com \u201cuna entitat gestora de promocions, que impulsava comunitats de propietaris perqu\u00e8 poguessin accedir a un habitatge\u201d. D&#8217;aquesta idea van n\u00e9ixer les primeres cooperatives i fundacions, figures que des de SALAS hem impulsat <strong>per a promoure habitatge social i que, actualment, continuen suposant m\u00e9s del 50% del total dels habitatges que gestionem.<\/strong><\/p>\n<p>Per\u00f2 un dels secrets de SALAS per a continuar creixent sense perdre el nostre objectiu, \u00e9s saber llegir molt b\u00e9 les necessitats del mercat i, encara que hem continuat promovent habitatge social, tamb\u00e9 <strong>hem sabut diversificar-nos.<\/strong><\/p>\n<p>Aix\u00f2 no tan sols ha suposat el <strong>llan\u00e7ament al mercat d&#8217;altres tipologies d&#8217;habitatges,<\/strong> sin\u00f3 tamb\u00e9 una <strong>expansi\u00f3 geogr\u00e0fica des de Sabadell a la resta de Catalunya i tamb\u00e9 a Balears<\/strong> (on hi portem una d\u00e8cada i m\u00e9s de mig miler d&#8217;habitatges) i <strong>recentment a Madrid<\/strong>, on hi vam obrir la nostra primera oficina a l&#8217;estiu de 2021.<\/p>\n<p>En tot aix\u00f2, tal com assenyala Esteve, el <strong>paper del director general de SALAS, Manel Rodr\u00edguez,<\/strong> ha estat fonamental. \u201cQuan va arribar la meva etapa dels 65 anys i amb promocions en marxa, vaig prendre la decisi\u00f3 de buscar la continu\u00eftat, i aix\u00f2 passava per trobar a la persona que assum\u00eds la direcci\u00f3 de la companyia. <strong>Al tercer intent vaig trobar el Manel, que amb la seva edat i embranzida ha aportat un creixement sostingut\u201d<\/strong>, recorda. Tan b\u00e9 va funcionar aquesta sinergia que actualment l&#8217;empresa \u00e9s propietat d&#8217;Esteve i Rodr\u00edguez a parts iguals.<\/p>\n<h3><strong>Sobreviure a la crisi apostant per les persones<\/strong><\/h3>\n<p><strong>L&#8217;altre secret de SALAS ha estat \u201capostar pel coneixement\u201d,<\/strong> assegura el nostre president. I \u00e9s que recorda els moments m\u00e9s dif\u00edcils de la nostra companyia, quan al 2008, i molt centrada en el model d&#8217;habitatge social, alguns dels membres de les comunitats de propietaris no van poder fer front als compromisos amb nosaltres.<\/p>\n<p>Tot i aix\u00ed, <strong>des de SALAS vam decidir continuar endavant pels socis que s\u00ed que podien seguir i pels propis treballadors<\/strong>. \u201cVam fer un esfor\u00e7 molt gran, ens va costar molts diners i vam haver de negociar amb les entitats. Vam haver de replegar-nos perqu\u00e8 no se&#8217;ns en port\u00e9s per davant la crisi, aix\u00f2 s\u00ed, per\u00f2 tamb\u00e9 ens va servir per a impulsar cooperatives socials despr\u00e9s de la crisi\u201d, recorda.<\/p>\n<p><strong>\u201cTancar era una opci\u00f3 que no contemplava, per respecte als treballadors que van fer cr\u00e9ixer SALAS\u201d<\/strong> assenyala Esteve, qui reconeix que \u201c<strong>el m\u00e9s important va ser mantenir l&#8217;estructura del coneixement<\/strong>. Som una empresa de processos, que s\u00f3n sistemes d&#8217;actuaci\u00f3 que hem de con\u00e8ixer, per tant s\u00f3n fonamentals les persones que, des de diferents departaments, coneixen aquests processos\u201d. Molts, recorda, <strong>li deien que tanqu\u00e9s i comenc\u00e9s de zero, \u201cper\u00f2 de qu\u00e8 em serveix si no tinc coneixement? Avui moltes d&#8217;aquestes persones segueixen a SALAS\u201d.<\/strong><\/p>\n<p>Haver apostat per aquesta via en els moments m\u00e9s dif\u00edcils fa que actualment, amb <strong>m\u00e9s de 160 treballadors, puguem presumir de ser una empresa transversal,<\/strong> on es controla tot el proc\u00e9s de manera interna, des de la recerca del s\u00f2l fins al lliurament final, passant pel disseny del projecte, la comercialitzaci\u00f3 i, des de fa dos anys, tamb\u00e9 part de la construcci\u00f3, al <strong>crear SALAS Construhabit, constructora que executa alguna de les nostres obres.<\/strong><\/p>\n<p>Una f\u00f3rmula magistral, per\u00f2 sense trucs, que ha perm\u00e8s que SALAS, que seguint fidels als nostres or\u00edgens <strong>mantenint la propietat familiar i la nostra seu a Sabadell, <\/strong>arribem a les nostres tres d\u00e8cades d&#8217;hist\u00f2ria sent un referent tant de l&#8217;habitatge social com lliure. Una hist\u00f2ria que desgranarem durant els pr\u00f2xims mesos a trav\u00e9s dels nostres canals i que us convidem a descobrir i compartir.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":54393,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[283,524],"tags":[],"class_list":["post-29987","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualitat","category-grup-salas"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Iniciem la celebraci\u00f3 del nostre 30 aniversari - SALAS<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.salas.plus\/ca\/iniciem-la-celebracio-del-nostre-30-aniversari\/\" \/>\n<meta property=\"og:locale\" content=\"ca_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Iniciem la celebraci\u00f3 del nostre 30 aniversari - 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